Hiring a senior capital raiser is the easy part. Knowing how the relationship should work once they are in the seat, and how to judge fairly whether it is working, is where most emerging managers come unstuck.
This guide is written for founders and CEOs of real estate GPs who have hired, or are about to hire, a senior fundraising professional. It sets out how to align expectations on day one, what visibility you should expect week to week, and how to separate a fundraiser who is underperforming from a raise that is being held back by the firm itself.
What is inside
- Day one alignment. The questions to settle before the role starts, covering process, milestones, how the fund will be positioned to their network, and the strategy for both existing and new LP relationships. If these are unclear, performance cannot be assessed fairly.
- Ongoing management and visibility. A weekly meeting agenda, and the activity that should sit in the CRM so pipeline is a matter of record rather than opinion.
- When the raise is not working. Separating the issues that sit with the firm, such as data room quality, track record, fee structure and leadership availability, from the issues that sit with execution, such as the wrong LPs being targeted, weak articulation of the story, or no movement through the funnel.
The full guide is below.